The Fingerprint Identification Assignment Example | Topics and Well Written Essays - 750 words

The Fingerprint Identification - Assignment Example Sometimes differences or dissimilarities may arise from the fingerprint identification process. These differences do not imply that there is no identification. My opinion is that it is not right that there is non-identification. It is a fact that non-identification would not be possible because the print contains so many matching characteristics, for instance, it has a total of 28 ridges structures that are clearly observable. A print with many matching characteristics like this confirms identification. It would thus not have any dissimilarity. The 28 ridge structures in identification are so much and efficient to confirm the presence of an identification in this scenario. Dissimilarity can only be in the prints that are not matching (Leo, 1998). The structures are sufficient matching characteristics hence, can be used to used to make the evaluation to remove the possibility that the giver of the latent print could be someone else. Dissimilarity only shows that there is an inadequate detail to be certain of the detection. Uncertainty may exist in some latent print assessors who are interchanging the terms distortion and dissimilarity. The impact of such misunderstanding may be a loss of credibility when the latent print examiners cannot support their results. The similarities are used to ascertain identity (Leo, 1998). However, dissimilarity proves that two prints are not matching hence; they are not from the same print. When matching characteristics have been found to detect an identity, there cannot be dissimilarities (Leo, 1998). The notion that dissimilarity can be present despite the number of matching features is not applicable. If this were accurate, then there would forever be dissimilarity. This would eventually mean that identification can never be made. Sometimes distortions can also change the manifestation of prints. The distortions can also obstruct the relationship. They are recurrent in all prints.  

Environmental Implications and the Potential of Biotechnology Essay

Environmental Implications and the Potential of Biotechnology - Essay Example This essay stresses that several definitions exist for biotechnology, one of the more general and appealing definitions is â€Å"the use of living organisms, cells or cellular components for the production of compounds or precise genetic improvement of living things for the benefit of man†. Biotechnology has assumed a certain prominence in the relatively recent past despite having been practiced for thousands of years. Progress in biotechnology was enabled as a result of the twentieth century advances in physics, chemistry, engineering, computer application, and information technology and it was these advances that resulted in the evolution of modern biotechnology. Rapidly increasing food prices which have made it difficult for the poor to afford food and a growing awareness of environmental problems that have been caused by a predominate use of fossil fuels have made advances in biotechnology. This report makes a conclusion that governments and international agencies must act to find ways in which biotechnology can be used to solve the urgent problems of the poor from all around the world. It makes sense to try to produce more food locally so that the local poor can maintain at least some quality of life. Increasing fuel prices cannot justify massive flows of agricultural products around the world and it is important to try not to waste precious resources. Thus, the benefits of biotechnology should be made available to the poor on affordable terms.

ICT - Making a Database of Used Cars Essay Example for Free

ICT Making a Database of Used Cars Essay For my coursework, I am going to be making a database of used cars. The database is to help customers and staff to see what cars are available and specific information about them. Having a database file of the cars will prove beneficial to the staff as it would take less energy, time and money to search for cars than searching through paper based files. Paper based files can get lost or damaged much easier then electronic files. Electronic files can be copied, emailed, exported and backed up making it easier to organize for the business. This would be more efficient, because you can search specifically through the database to look for certain requirements to meet a customers need. In a database, you can add, edit, save, query and print records. These features are very simple for staff to carry out and are very effective. Using a database allows you to avoid errors through validation rules and input masks. A database can store a large quantity of records, which is also efficient for the business because they can store loads of information about customers. With using a database, you can also make reports, visualisations of data (graphs and charts), tables and data entry forms. This is useful to a growing business that also has a chain of shops/outlets in the country, because data can be emailed easily and the information would be sent in reports and visualisations so managers wont have to organize meetings and waste money. With a database you can combine different types data easily such as numbers and text. Data manipulation is performed by using queries. This is using a structured query language on an easy user interface to help search through records. This is beneficial for customers as well, because they can get a faster and more suitable service. Instead of waiting around for staff to find what they want, staff will be able to query the database in a matter of minutes. Overall, a database will help the business be more organized, have easy access to information and be more productive. Queries Another helpful tool that Access database has is the query tool. With this tool, you can search for anything in the database easily without spending a lot of time searching through records. This is very useful for a business as it saves a lot of time searching for cars or features that customers may ask for. Here are a range of questions that customers may ask: 1. Can you show me any blue Volvos? 2. Have you got any cars that are diesel? 3. Which four door cars do you have? 4. Which cars do you have that are below 5,000? 5. Which cars do you have that have done less than 7,000 miles? 6. Can you show me a list of black cars? Which of these cars are priced under 10,000? 7. Which Ford cars do you have? Which of these cars is priced 10,000 to 15,000? 8. Which cars do you have that have air conditioning? Which of these cars is under 10,000? 9. Which cars do you have that are over 20,000? Which of these cars are diesels? 10. Which blue cars are there? Which of these cars have 5 doors? 11. Can you show me a list of VW Golfs that have Air conditioning? 12. Which cars do you have that have 5 doors and are petrol? 13. Which Nissan cars do you have that have 3 or 5 doors, but are not petrol? 14. Which Vauxhall cars do you have that have 5 or 4 doors? 15. Which cars do you sell that have 2 doors and are petrol? Sources For my coursework, I used a range of sources for my database. These sources are all varied slightly according to the details that were present. These are the 3 different sources I used: Motor Point www.motorpoint.co.uk The Car Shop www.carshop.co.uk NK Motor www.nkmotors.co.uk (Sources are shown on the next three pages.) These sources seemed all accurate, and I decided on what field types I used based on the data present from these sources. I didnt use all the data from every one of these sources, as some seemed unnecessary or didnt include enough information. Example: One record only presented the make, litres and price and because it contained so little data, I did not use it. Some data, I did not copy down because I already had similar records present already: so I was looking for more of a variety. In a business, a car database will have numerous amounts of similar data for cars, but for my coursework I wanted to show as much variation as possible. Example: NK Motors: Vauxhall Zafira 1.8 Club Auto, 5 doors, Grey, 5495 The Car Shop: Vauxhall Zafira 1.8i Club Auto, 5 doors, Grey, 5995 These two records seem too similar, so I only used one of them. The method I used to collect the data was by looking at various different sources and deciding on all the data they had in common i.e. make, model, price etc. and copying down various information from each source. I double-checked all the information I copied and also made sure I did not copy down similar or same information. This method of collecting data is based on the output that I will be producing. The outputs are reports based on 5 different queries that customers may have about the cars. Reasons For Choice Of Software For my coursework I had to compile a database of second hand vehicles using current information from local garages, leaflets and newspapers. The database will be designed so that staff can obtain details of vehicles easily. After I gathered information about 50 vehicles, I decided to test the data with different softwares. These softwares were Access Database and Excel Spreadsheet. Access Database Advantages Disadvantages * Reduce errors in data with validation rules. * Data security by having the ability to put password protection on files. * Databases are designed for multiple users, and each user can have different data permissions. * Can perform many tasks efficiently reports, forms, graphs, queries etc. * Database systems are complex, difficult, and time-consuming to design. * Damage to database can affect the business greatly. * Extensive conversion costs in moving form a file-based system to a database system. * Initial training required for all programmers and users. Excel Advantages Disadvantages * Its easy to edit data and the software can instantly recalculate the total for you. * Simple layout. * A database can be quickly and easily created using Excel. * New columns or rows of information can be generated easily throughout the data entry process. * A spreadsheet is a useful tool for data management as it helps to manage and sort data i.e. alphabetically. * Updating multiple table links can require a lot of tweaking with a spreadsheet application. * With a spreadsheet, by default any cell can contain any kind of data cant control what users input. * This software can contain a lot of unknown errors. I decided to choose Access Database because it was the best software to produce the required outputs. The required output is a report based on information that is processed from the database and you cant produce reports easily in Excel which is one of the first reasons I decided to use Access. Its easy to setup and you can manipulate it to make sure there are no mistakes. Multiple users can access database files which is more efficient for a business that has a lot of staff and requires updates of records. You can query a database which is relatively easier then filtering spreadsheets. You can also do more complex queries in Access then in Excel. You can find information quickly and efficiently which reduces time and money in a business. You can control what is inputted in each cell and create validation rules and error messages to assist users i.e. staff. In Excel you cant control what you put in any cell, so if you make a mistake without realising, that mistake will remain unknown which can corrupt the data and cause there to be false records present. I personally prefer to use Access Database because of its easy user interface and setup. The data that the company will be using seems more compatible for this software as well, because some of the fields are Yes/No answers which can easily be inserted using a tick box. Overall, Excel spreadsheet does have its advantages, but compared to Access Database, it isnt as efficient as it could be.

Globalization Is Not New A Phenomenon Economics Essay

Globalization Is Not New A Phenomenon Economics Essay Globalization is not new a phenomenon, for thousands of years people acting on their own and later corporations used to buy and sell products and services (trade) to each other on lands, shores and seas at great distances, great example is the famous Silk Road across Central Asia that connected China and Europe during the Middle Ages. Under the term of Globalization political scientists promote the process of interaction and integration amongst the people, companies and governments of different nations, a process which is driven by international trade and investment and aided through media and modern technologies. This process influences directly or indirectly the environment, culture, political system, economic development and prosperity of every human nation and every single person in the world. There are different types of Globalization or combination of these types. To understand better the purposes and procedures that took place in each circumstance, we have to analyze each type separately. Financial Globalization/Integration Financial Globalization is the process through which financial markets in an economy become more closely integrated (related) with those in other economies or those in the rest of the world through the financial flows. Types of integration Integration of the public sector based on borrowing. There are two types: the issuance of foreign currency debt, and the issuance of the local currency debt Integration based on foreign direct investment, which is direct investment into the production or business in one country by a company from another country Integration of the corporate sector where the investors buy or sell the stocks and bonds of other countries firm in domestic asset market The integration of the Banking sector through the interbank market, banks can borrow or lend temporarily Economic Globalization International economy improved due to the effect of globalization. Many countries remove their borders or create trade agreements in order to increase the inflow of trade as the consequence markets become more efficient, productive, competitive and cooperative. Examples of economic globalization are: NAFTA, EU and MNCs. Technological Globalization New and advanced technologies take part in making globalization possible, using airplanes, satellites, telephones, televisions and computers it is possible to transfer information from one place to another, with greater efficiency and effectiveness which characterizes the modern world. In this way not only technologies are being transferred, but at the same time people are able obtain information, knowledge and skills. Political Globalization Economical and cultural globalization has as a consequence countries to become more interconnected politically. Regular movement of people, money and information creates a lot of fortunes but also misfortunes, such as crime, for that reason in 2002 the International Criminal Court was established to fight those sorts of problems. Other political issues that have been discussed on global bases are that of global climate change, the terrorism, drug traffic etc. Cultural Globalization Today the ease of expansion of traditional customs has brought Globalization of cultures, where people from different parts of the world can get closer to each other much easier. The symbol of the cultural globalization is the well known American fast food chain McDonalds, it has more than 31,000 restaurants in 118 countries. Some menu products, such as the Big Mac, are the same all over the world. Other menu products may be specific to a particular region. McDonalds in Japan features a green-tea flavored milkshake. At McDonalds in Uruguay, a McHuevo is a burger topped with a fried egg. Globalization has brought McDonalds billions of customers-consumers worldwide. Other cultural trends that someone can find common in many countries are the music, clothes, film industries etc. Ecological Globalization Ecological Globalization refers to the collective impact that the diverse processes of Globalization have on the health of the natural systems. Due to Globalization people, money, ideas and pollution travel at high speeds and rates in every corner of the world. To address these issues, from Stockholm Declaration 1972-till date, lots of discussions have taken place of the needs and strategies for the protection of ecology and environment on a Global level. The UN Conferences from Stockholm proclaimed certain fundamental principles of international environmental law, such as Polluter Pays Principle, Precautionary Principle, Sustainable Development, Intergenerational Equity and responsibility, Common but differentiated responsibilities, Rights of individuals, equality of access to procedures and non-discrimination in environmental matters etc. These principles have been proclaimed after extensive investigations done by experts in their fields. Sociological Globalization The term social globalization refers to the impact of the globalization on the life and work of people, their families and their societies. Important issues like employment, working conditions, income and social protection are often raised and connected with this part of globalization. PRO ET CONTRA So far, we examined the types of global integrated nations, it means that every union (included two or more nations) may follow some of these specific patterns separately, or may include all the assortment of Globalizations types, it all depends on the contracts between the members. From now on, we will examine the advantages and disadvantages that union members enjoy during the process of Globalization. 2.1 Advantages Free Trade: is a way of easier exchange of goods and services. The basis of the trade agreement is the elimination of import and export borders, through the reduction of any levies, duties, taxes, subsidies and quotas. The absence or reduction of some or all of those factors, usually leads to a significant increase of exchange of goods and services between the member states. Another important benefit of the trade agreement is the concept of comparative advantage. According to David Ricardo countries increase their economic well-being if and only if they are specialized in the production of goods at which they are best at and after on exchange the surplus of production with other goods of other countries. Greater Competition: due to the ease of free entrance in any member state, there is a tendency for private organizations from any field to enter free market, of course the purpose behind such action is only to gain more profit, but the whole problem is that to be competitive, companies have to reduce their prices to gain more and new customers since the more companies enjoy being in the market the more competitive and effective they have to be, firstly to be able to stay in the market and make sells and secondly to be able to make profit out of the whole process. Free movement of labor: free movement of labor force gives an external support to huge industrial entities to reach a higher level of efficiency (at lesser costs), it is not a secret that the biggest industrial companies in developed countries employ many foreign workers who are members of less developed states. In this case both parts are in gain the makers maybe because of deficit of domestic force or may be because of unwillingness of domestic labor to perform the specific tasks and jobs. On the other hand, labor force from less developed countries because of lower quality of life and maybe very high rate of unemployment are more willing to perform heavy or dirty jobs to cover their basic needs. Both of these phenomena show how important the free movement of labor can be. Increased Economies of Scale: as noted before, free trade leads to a comparative advantage (any country specialized at a particular subject at which it is most efficient). It can be also added that the specialization in one sector can lead to a better working mechanism (human/machinery) and achieve as better efficiency as possible. The result of specialization and better mechanization normally reaches larger productivity with lower costs (economy of scale) because of more effective use of resources. Investments: One other very important advantage of globalization is the investment. So when we talk about investment from the financial point of view, we mean the process of placing money into something with the expectation of gaining profit after specific or none specific period of time. Some examples of investment may be some sort of foreign equity, property and fixed interest securities. Corporations invest a lot of money into developing countries for personal reasons and very often transfer their production power to those countries. These kinds of actions give a huge incentive to both of the parties to achieve more profit (tax). 2.2 Disadvantages As we said before, free trade offers some very good advantages but at the same time there is one very important disadvantage of domestic inefficiency. To be clearer nowadays it is very difficult to create and sustain any new organization, even domestically. Huge international corporations simply do not give a chance to any new firm to operate in their fields, they usually produce products and services at much lower prices and bigger ranges than any new firm is able to. Great example of the kind organization is Microsoft, at the present Microsoft is one of the biggest corporations which specializes in anything that has to do with electronics, computers, hardware, software, electronic games and so on. Generally speaking, in some sectors Microsoft has nearly monopolized the world market and its very difficult for any new and small corporation to survive in this kind of competition. Environmental costs: there is another big disadvantage of globalization, the increased use of non renewable resources. Due to better and easier ways of communication between states, there is a tendency for more and cheaper resources. Every year millions of tons of raw material (rock-oil, gas, coal) is excavated from the depths of the ground and introduced for global consumption while nobody can predict what will be the real cost that people will have to pay in near future for such practices. Also one other problem of globalization is that corporations which transfer their operations to places where environmental standards are less strict. For example, this kind of problem is very common in China where foreign manufacturers that produce and utilize, occasionally follow practices that harm not only the environment but also the health of their employees. Labor Drain: may be the most important problem for the developing and developed countries. As we said before, one of the benefits of globalization is the movement of labor force. Although at first side it may not affect directly if labor leaves one country and migrates to one another, but if think of it thoroughly someone can see that along this labor force may also be potential or future potential intellects that may alter the world as we know today. As an example, we can mention the U.S.A who spends large amounts of money to attract and keep the most talented scientists from all over the world, its no coincidence that they are the biggest military power and invest a lot of money in new technologies. Less Cultural Diversity: one other problem of globalization is the global centralization of culture based on western ideology from the very young age. Unfortunately this is the reality, people from generation to generation are moving away from their traditional culture. People tend to emulate the behavior, the lifestyle, the way of life of the western civilization. They grow up watching the Simpsons, eating in McDonalds, drinking Coca-Cola, wearing jeans and speaking in English. After few decades, most European citizens will be people with common values, behavior, moral and ideologies. CONCLUSIONS From all of the above it can be concluded that globalization can offer many positive trends but at the same time many negatives, in a way it represents the old saying of one coin with two completely different sides. It may promote economies to grow, produce products and services that may have never been available in some parts of the world before, but at the same time it may endorse human exploitation, inequality and environmental unconsciousness.

Biography of Frederick Douglass Essay examples -- Informative Essay, B

Frederick Douglass was a combative African American slave born the year of 1818 in Tuckahoe, Maryland who fought his slave breaker during an unfair dispute and beat him. He demonstrated how a man was turned into a slave since birth then how a slave was turned into a man. As a rebellious runaway slave that later became known as the greatest abolitionists in history believed in his liberty more than his own life. Not only was he one of the most scholarly and effective orators but he also became revolutionary. As one of the best-known black leaders in the nineteenth-century he was asked to deliver a speech, â€Å"What to the Slave is the Fourth of July† to celebrate America’s independence from Britain. As an American slave he delivered this speech with an emotional content against America. His speech was seen as hypocrisy by not keeping up with the Declaration of Independence. However, as a former slave he was deprived from liberty for many years, which, makes America hypo critical by asking him to speak about liberty to the United States. Douglass rhetorically tells America, â€Å"Who so stolid and selfish that would not give his voice to swell the hallelujahs of a nation’s jubilee, when the chains of servitude had been torn from his limbs? I am not that man† (Douglass, 255) to make them see his point of view as a former slave talking about liberty. On July 5, 1852 Frederick Douglass was orating to America where he proclaimed â€Å"July fourth to be the bitterest reminder of America’s failed promise† (Douglass, 247). During this time the 1850 compromise was passed through congress where the Mason and Dixon line was established because of the controversy between the North and South. Some important parts were the 3/5th compromise in which a ... ...y,† demonstrates that they do not follow what they worship to the fullest. He is using the religious aspect of African Diaspora to demonstrate his point that liberty should be extended to all citizens including African American. Another part of African Diaspora is the study of back to Africa, which was mentioned by Martin Robinson Delany. Delany and Douglass had two opposing view of Africans living in the U.S. Frederick Douglass believed in mainstream ideas and that America can one day end slavery and welcome them as citizens. On the other hand, Delany believed that was not possible because they needed a county of their own. Both views were part of African Diaspora as well as religion which all unite to make one movement for people of African Descent dispersed all over the world. Works Cited "what to the slave, is the fourth of July" (1852), pp. 246-268

life or death :: essays research papers

Sculpture of the Old Kingdom of Ancient Egypt Introduction Egypt is situated in the north-eastern corner of the African continent. It is composed of two very different regions--Upper Egypt and Lower Egypt. Lower Egypt--the Black Land as it was also called by the ancient Egyptians--with its fertile soil strip along the Nile River makes up the northern part of the country. The Red Land--the Upper Egypt--is a desertous southern part with the red, sun-baked soil. The history of ancient Egypt starts around 3000 B.C. when, according to the tradition, Menes Narmer unified the two lands and founded the first dynasty. That was the beginning of the Old Kingdom--the period of stability of the state that lasted until 2263 B.C. and included the dynasties Ist to VIth. Old Kingdom is known as the Golden Age of Egyptian art: during this period the famous pyramids of Giza and the legendary Sphinx were built and the canon that lasted for two millenniums was established. Influences Even though Egyptians were the first to build a civilization they weren't the first artists. Obviously the first artists on Earth were the cavemen who produced the beautiful cave paintings found all over the world. However, the artworks that date tens of thousands of years back had little influence--or at least little direct influence--on the Egyptian art. The characteristic features of the art of the Old Kingdom were derived almost exclusively from the works of the Bronze Age (4500-3000 B.C.). Made in that period, there were sculptures of animals that were the predecessors of the statues of Egyptian gods and goddesses in the shape of animals. There were terra-cotta figures of women--probably the slaves from the African tribes--which probably were to represent the Mother Goddesses. However the art of the Old Kingdom had much more to borrow from that prehistoric period than just bits and pieces of ideas here and there. Probably the most important thing that the Bronze Age s hould be noted for in this context is the development of the canon of Egyptian sculpture. Here is quite long, but very complete and precise definition of the word 'canon' given by the Polish Egyptologist Kazimierz Michalowski in his book called Great Sculpture of Ancient Egypt: 1) The canon is a historically conditioned element of indigenous character. 2) It is a result of a mass of observations and experiences that lead to the fixing in art of the most typical forms found in nature but brought down to specific and constant proportions.

Marketing Plan with SWOT Analysis

nowledge is the most significant economic and social force of the 21st century, and higher education will see its importance and influence to grow in the coming decades. At the same time, as in other industries and sectors, extraordinary, rapid change has become a constant for institutions of higher education. This dynamic environment provides challenges and opportunities as well, which Is why Trine university Marketing 303 class has spent the last eight weeks putting together a comprehensive marketing plan process to examine a variety of marketing and enrollment issues facing Trine university outreach campuses.Since its beginning in 1884 in Angola, Indiana, Trine University has experienced significant periods of growth and change while preparing students for career success. While this growth and change mainly took place at the University's mall campus, It Is now entering a new phase of growth and change. This growth and change is happening with Trine university outreach campuses. Tr ine University's mission for the outreach campuses is â€Å"to provide accessible educational opportunities that are responsive to the needs of today's diverse population and lead to meaningful careers and lifelong learning.To accomplish our session, we have set forth the following goals: Acquire our own learning facility Higher enrollment rate Promote associates, bachelors, and master degrees to spark more interest in attending the campus Add new degrees to current programs Offer tuition discounts and incentives Make scheduling classes easier and more available Reach out to Individuals and employers In the community wishing to better their education Achieve top school ranking in community To guide and later help assess the marketing plan and its effectiveness, the Marketing 303 class produced a SOOT analysis to help provide direction and serve as basis for the development of a marketing plan which promotes Trine university's outreach campuses. We hope to accomplish this by assessi ng what we perceive to be the university's strengths, weaknesses, opportunities, and threats related to achieving these strategies.A section with these results is presented later in the marketing plan in its entirety, but a few comments are listed below. Trine University views undergraduate education as central to its mission and will students to be productive, contributing members of society. To sustain Trine University reputation of overall excellence in selected areas of graduate and repressions education, resources will be focused on creating and strengthening areas of graduate study in a manner that is responsive to regional needs. To promote the recruitment, retention, and success of its students, Trine University will provide an environment rich in human diversity, with dedicated support services, in an outstanding instructional facilities.Trine University will create an empowered group of diverse, unified, committed and motivated employees who will focus their collective ski lls, talents, and knowledge toward realization of the university mission and vision. Trine University believes that continuous planning and evaluation are needed to effectively chart the future of the university outreach campuses, and therefore will increase its self-assessment. Trine University will secure, allocate or redirect human, physical and financial resources in a manner that enhances the university mission and vision. The two initial targets for Trine University will be high school students and students looking to pursue their bachelor degree that already has associates.Priority, however, will be given to high school students because we will be able to reach out to them nice they will be starting their degree from fresh. Gone are the days when marketing and communication offices can control the content produced about universities. The internet has emerged as a place where users are active, co-creators of content and social networking in mainstream. Social media has surpass ed e-mail as an online activity. More than ever, relevant, timely and engaging content is key in any marketing campaign. In the past year, Trine University Backbone, Twitter and Youth presence are on the rise and changing the way the students and the university are communicating.To effectively communicate and market to existing and prospective student, Trine University must use a variety of strategies, based on the target audience communication style, and constantly re-evaluate its marketing methods and messages to meet our diverse student population. Trine currently has a student enrollment of 1,791 students per year. They are projected to grow at approximately 8. 1% per year making their enrollment 1,935 in 2013 and 2,091 in 2014. They currently have a tuition cost of $25,400. 00 per year and $1 ,600. 00 in other expenses (such as books, lab fees & other miscellaneous costs). Trine has 52. 5 million per year in annual sales and 1. 53 million in net income.Trine's tuition is higher than Harrison College and II-JPL'S but less than Indiana Wesleyan. The organizational structure of Trine University outreach campuses will appear in its entirety in a later section; however, the following few comments will briefly summarize Marketing 303 class' ideas on a working organizational structure. We and students to feel there is a local individual they can physically call or go see in an office setting. This individual will act as a liaison between the Student Support Specialist and Trine University's main campus. This will help promote the feeling that Trine University is committed to the growth of its outreach campuses.A successful marketing plan depends upon how well a company can blend its people and get the job done. If everyone is on the same page and know what it is they are striving to accomplish, the possibilities of success, are endless. Performance of this plan must be measured, and this means standards must be developed against which performance can be evaluate d. The importance of proper and timely evaluation cannot be overlooked. Communication between the business and the customer is essential for success. Customers will often try a new product â€Å"one time†. If they are not pleased with the product they will look elsewhere. UNIVERSITY DESCRIPTION There's a time and place for thinking and doing.We make both happen at Trine University. Founded in 1884, we're known for our rigorous academic programs, exceptional faculty, and hands-on experiences that lead to real-world, skill-based knowledge. The results are phenomenal. The rate at which Trine students find work related to their majors within six months of graduation-?at 92 percent-?is among the highest in the country. Our graduates' starting salaries exceed the national average in every category. Explore – Experience – Excel We're a private, non-denominational institution that grants associates, bachelors, and master's degrees in more than 30 programs on campus, onl ine, and at four regional education centers.With only 1 ,450 students, our small class sizes ensure one-on-one attention with faculty who bring their own workplace experience into the classroom. We focus on active participation through more than 60 student organizations, competitive intercollegiate athletics, and extensive co-pop and internship opportunities. You will also find our nationally recognized education affordable. We award more than $10 million in grants and scholarships annually; more than 90 percent of our students receive some form of financial aid. STRATEGIC FOCUS AND PLAN Mission Trine University mission for the outreach campuses is â€Å"to provide accessible educational opportunities that are responsive to the needs of today's diverse population and lead to meaningful careers and lifelong learning.Goals For future years, Trine University-Columbus seeks to achieve the following goals: Reach out to individuals and employers in the community wishing to better their C ore Competency and Sustainable Competitive Advantage In terms of core competency, Trine University outreach campuses seek to achieve ability by 1) providing high-quality learning experiences not only in learning but also in hands on projects and by 2) providing outstanding graduates to be successful. To translate these core competencies into a sustainable competitive advantage, Trine University outreach campuses will work closely with their students to achieve the best satisfactory education possible.SITUATION ANALYSIS The ultimate goal of Marketing 303 class is to produce a SOOT analysis which will elf provide direction and serve as a basis for the development of a marketing plan to promote Trine University's outreach campuses. We hope to accomplish this by assessing what we perceive to be Trine University strengths, weaknesses, opportunities, and threats. SOOT Analysts Marketing 303 class produced a SOOT analysis. Strengths: Responsiveness to students and education needs Academica lly able students Effective teaching Supportive environment for teaching and learning Demonstrable results Substantial scholarship / financial aid resources and support Weaknesses: Distinguishing qualities and identity not well knownLack of strong, pervasive presence in the external community Operational structure of regional outreach campuses Too large a percentage of classes taught by part-timers Limited resources for faculty, staff, and students of regional outreach campuses Adjustment to pressures of growth Make presence known Expand recruitment starting at the high school level More conversations and partnerships with local employers Developing and even better niche within the rapidly developing market for on- demand education Expand possible technological competitive advantage – technology has made programs from around the state, nation and world accessible to anyone with an internet connection so a student can still feel like they are getting a true classroom environme nt Responsiveness to students – although responsiveness to students is a strength of Trine University, it also offers the opportunity for more rewarding efforts.Students are more than customers; they are participants in, contributors to, and products of a highly structured learning environment and developmental process Threats: Pressure to grow at expense of quality Growing competition from nearby universities – physically and virtually Recruiting and retain high quality faculty and staff given increasing competition Rapidly advancing technology poses the most far-reaching, unavoidable, and unpredictable threat to institutional stability and competitiveness Enhancing and maintaining access to the University for minority, low income, and first-generation students Possible uncertainty of off-campus operations Competitors Indiana Wesleyan University Phoenix University Harrison College PICKUP Ivy Tech Target Audience High School Students College Students Ethnic Community C ommunity Members Customer Profile Profiles help us to gain a deeper understanding of the audiences we are trying to reach by providing details into demographics, technocracies, chirography's and alee and lifestyles (VAL'S). High School Student Profile Demographics 16-18 years old County Resident Limited income Live with parents Technocracies Immersed in technology Active in social networks – text and chat are primary Chirography's Generation Me – seeks attention, feedback, lofty beliefs Value and Lifestyles (VAL'S)- Experiences High resource group motivated by self-expression Energetic, active and social College Student Profile 18-25 years old Work part-time May have children Living on their own for the first time Receive financial aid Ethnic Community Member Profile Spanish speakingBicameral Limited understanding of higher education environment Prefer traditional media Those who favor speaking English to speaking Spanish, use more technology Strong family values Chall enged by family barriers to education Impressionable and likely to emulate people they admire Motivated by achievement Community Member Profile Age 26 + County business leader – owners and managers Financially stable with expendable income Parents of high school age children Have access to technology, but not avid users Use internet to research products / services Predominantly e-mail users Use some social networks Values reputation and success Values education as a way to accomplish goals Successful people who get satisfaction from their career and family MARKETING PRODUCT FOCUS This section describes the 1 year marketing and product objectives for Trine University-outreach campus and the target markets, points of difference, and positioning.Marketing and Product Objectives Current markets. Current markets will be grown by expanding student awareness of the Columbus campus. New markets. By the end of the first year, we hope to have new students and a huge population growth t o our campus. New products. By adding associates degrees, we see more expansion of students. Target Markets Two initial targets for Trine University outreach campus will be high school students and students looking to pursue their bachelor degree that already has their associates. Priority, however will be given to high school students because will be able to reach out to them since they will be starting their degree from fresh.Points of Difference Continuous improvements in education Qualified personnel Uniqueness of its professional service More diversity in student body Positioning students or hard to identify. We are hoping to position it easier on students to identify who we are, what we stand for and why they should attend our campus. Marketing Program The four marketing mix elements of the Trine University Marketing Plan are detailed below with the purpose of increasing the overall visibility of Trine University outreach campuses. Product Strategy Product line Trine Universit y grants associate, baccalaureate, and master's degrees through exceptional programs offering career-oriented, hands-on learning and student- focused teaching via Trine's 450-acre main residential campus in Angola, but also at he eight outreach campuses listed below.Avon Columbus Fort Wayne Howe Indianapolis Alligators Chervil's South Bend Warsaw Unique Product Quality Trine University understands and appreciates that the students have many choices in achieving their educational goals. Trine is committed to providing students with an innovative learning experience that many other institutions do not offer. Trine students should expect, Quality Trine continuously evaluates and assesses each degree program, student experiences, and student employment success Nationally recognized examinations ND certifications ensure Trine students have the edge to secure employment at a rate of nearly 92 percent Affordability Various Scholarships and Financial Aid Programs are available to students w ho qualify U. S.News & World Report ranks Trine as one of the top colleges and universities whose graduates carry the least amount of debt Ninety-eight percent of No expiration date on transfer credits from any accredited College or University Convenience and Flexibility Eight week accelerated courses Face-to-Face classes at outreach campuses or online courses available anytime, anyplace, anywhere Attention Trine brings workplace and educational experience into the classroom via well respected faculty to combine theory with hands-on learning They challenge you with rigorous academics but offer support and personal attention Technologically Advanced The laptop program ensures all students have the same technology and advantages inside and outside the classroom textbooks reduce the cost of textbooks by nearly 50 percent while also providing new tools such as the electronic highlighter, electronic note taking, note sharing, and the ability to collaborate with other students Packaging P ersonal attention is Trine's hallmark. It is the packaging that makes them standout among other universities and colleges. Students are not Just a number but the future. Trine University takes this seriously and assists the students in their endeavors to Explore – Experience – Excel in all they do not Just while a Trine University student, but when they move into their chosen career. Price Strategy Students want the best value, high-quality education at a price they can afford. Trine University works hard to excel at both.Our hands-on learning and personal attention room dedicated professors provide the edge you, the student, need to launch a successful career or move up in your current organization. Trine University is an affordable private university with costs in the mid-range for private colleges in Indiana. Our graduates enter the workforce carrying the least amount of debt among graduates nationwide, according to U. S. News and World Report. Promotion Strategy Ke y promotion marketing strategies will be a combination of the following marketing channels in an effort to reach potential students. Mass marketing combined with targeted campaigns are designed to maximize communication.Traditional Media Develop new print and presentation materials to connect with potential students Use past students success stories to help motivate current and potential students TV/ Radio Print Outdoor Traditional Media Add video Develop text message options for accessing information about Trine Web advertising E-mail marketing Mobile-to-mobile Social Media Start or continue to build a Backbone community Connect with the business community via social networking Backbone Blobs and micro blobs You Tube Earned Media Create a public relations campaign to get Trine University key messages in the news Use the media to further position Trine University as the premier provider of tomorrow's workforce Print editorial coverage TV/Radio broadcast coverage Web coverage through blobs Promotions Place (Distribution) Strategy Trine University will attract other students by using a mixture of traditional and online advertising strategies listed above to create a grassroots marketing campaign. Trine will recruit current students to fill these outreach campuses marketing positions. It will further demonstrate that personal touch that Trine University is so noted for.